Premium ingredients: Real saffron strands lend a natural aroma and golden hue, while slivered almonds and pistachios add texture and nutty richness.

No artificial flavours or preservatives: Wheatend emphasizes a clean-label approach, baking the cookies in small batches using traditional methods.

Whole-wheat base: Designed to offer more fibre and a heartier texture than standard maida biscuits, making them a slightly more nutritious choice without sacrificing indulgence.

Balanced sweetness: Controlled sugar content ensures the flavor of saffron and nuts stands out — you taste the ingredients, not just sweetness.